I had a big smile on my face last night whilst doing a bit of reading, catching up on industry news etc… but first let me expand a little.
For around a year now I have been banging on in forums about link positioning, where a link is on a page, and how it is embedded in the content. My opinion was firmly that links higher up the page hold more weight and links naturally occurring within the content hold more ranking punch.
This is the reason I advise all my clients against wasting links in the footer. Of course put links in the footer but don’t if you want some real juice to pass through them.
My logic for that opinion was this, footer links are commonly used to create huge quantities of spam links, I’m sure you’ve come across the site with a paragraph in the footer and every word is a link. So Google are already a little suspicious about footer links, however on top of this Google tries hard to place maximum emphasis on the user. Users are more likely to click a link at the top of your page over the ones in the footer, therefore is it not only natural that Google should pass more weight through them?
Likewise links within the content of your site are more likely to be clicked by the visitor than ones in the footer.
Anyway this was firmly my opinion and you may have noticed before I often link back to my homepage within my blog posts, anchoring the text appropriately.
I posed a question to Matt Cutts using the Google Moderator asking about this very issue.
My question was not picked but a very similar question was answered. Matt Cutt’s answer made me smile because it’s one I absolutely expected to hear. Links in content are given more weight because they are more likely to be editorial links, therefore Google treats them differently.
Anyway enough of me watch the video:
Just to make this clear, footer links do count and will still pass some link juice, however links in content pass much more value as they are more likely to be editorial. Makes sense right?
A couple of things to remember;
1) Internal links pass weight – Use them wisely
2) Try and get external links that are in content rather than simply at the bottom of a page.
I can understand why Google differentiate like this, they are trying to counteract site wide blogrolls, link lists, link farms and spam directories. Remember directory links still kind of work, proven here – Directories work.
There are loads of great ways to get links form external sites within content:-
Articles, press releases, carnivals, guest blogging – Just to name a few
Use your imagination and reap the rewards
A quick weekend post but one I think we all can benefit from. Enjoy the rest of your weekend.Line Break
Author: Tim (254 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.