Comments on: Does Exact Anchor Text Really Matter?

By: Tim

Tim — Wed, 04 Nov 2009 22:55:15 +0000

Hi Michael,

I am actually in the middle of publishing some data on anchor text optimisation, so watch this space I guess

Usually anchor text to an established site compromise thousands of variations, however it is the exact anchor text that seems to hold more weight, SEO’s have spoken before about tight alignment leading to penalties however any site ranking for a given keyword always has around 40% of it’s anchor texts exact or a variation of the exact keyword. ‘click here’ links will pass link juice but will not provide any keyword relevance other than click here, and who searches click here?

By: Michael

Michael — Wed, 04 Nov 2009 20:25:00 +0000

Dear Tim,
could you extend the article for one example with anchor variations of a site you investigated, please? It is not clear for me, if e.g. when the site’s name is http://www.seo.xx if links with the anchor “click here” are useful as well, if the targeted term is “seo”. I heard there are anchor text filters depolyed by Google, that punish a too overoptimised anchor text distribution. I would be curious in what the rest of the 15-22% of anchor texts were. Maybe you want to give an example?
Thank you
Michael

By: Tim

Tim — Sat, 15 Aug 2009 09:16:07 +0000

Hi Pchef,

Ye you should be anchoring the link to the post as ‘big rock’, whatever keyword you are targeting on a particular page, you should attempt to create internal links around your site pointing at that page using the target anchor text.

By: PotatoChef

PotatoChef — Sat, 15 Aug 2009 04:14:36 +0000

Interesting article Tim…

I have a question about internal anchor text. If the name of the post is “Big Rock”, should you be anchoring “Big Rock” to the post url or to the homepage url?