A Quick Recap
I first of all tested the first 2 pages of Google for competitive keywords such as search engine optimisation, seo services, seo, seo company. I then got all the data relating to domain age. The study showed no direct link between domain age and high rankings and in fact some sites managed to rank within 18 months for high competition keywords.
I then took the research a stage further to see if there were any similar factors between the 10 sites that managed to rank quickly. Anchor text, link quality and relevance were among some of factors each site heavily optimised.
Now To Look At These Links In A Little More Detail
A major aspect that stood out to me was the number of links coming from low PageRank pages, yet all these sites were ranking for tough keywords, keywords which drive thousands of visitors to the site everyday.
Just take a look at the below chart.
The average site had approximately 70%!!!!!! of their links coming from pages with absolutely 0 PageRank. Who says you need high PageRank links to rank for competitive terms.
I made it clear in the last article that just about all of these sites were using directories and article marketing to gain huge amounts of links, so don’t quit your content distribution.
Most SEO authorities would never advise this as a good way to build links but guess what it works and it is 100% ethical.
I am a big supporter of the ‘link relevance’ argument and this data backs me up.
I collected information about how the targeted keywords were used on the linking sites.
As you can see from the graph, just about 50% of the pages linking to these sites used the targeted keyword within the body of their sites. So when your hunting for links it makes sense to look for relevant sites to link to you, this in my opinion is a major ranking factor.
Also, which shouldn’t need too much emphasis, is the fact 40% of the links are anchored with the target keywords. Anchor texts are powerful, always have been and I can’t see it changing in the future.
I am a big fan of reading all the different SEO and search engine blogs out there, however don’t get blown about by every different reported update, don’t panic when a new method is announced. If you really want to know how Google is ranking sites simply look at the sites they are placing at the top of the SERPS, do what they do, monitor closely for changes and adapt.
Thanks for reading. As always your thoughts are appreciated.Line Break
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.