Google SEO & Search Engine Marketing Services

PageRank 0 Links and Linking Page Relevance

This post is a follow on from my previous two studies on Domain age and sites that rank well in Google quickly.

A Quick Recap

I first of all tested the first 2 pages of Google for competitive keywords such as search engine optimisation, seo services, seo, seo company. I then got all the data relating to domain age. The study showed no direct link between domain age and high rankings and in fact some sites managed to rank within 18 months for high competition keywords.

I then took the research a stage further to see if there were any similar factors between the 10 sites that managed to rank quickly. Anchor text, link quality and relevance were among some of factors each site heavily optimised.

Now To Look At These Links In A Little More Detail

PageRank Factors

A major aspect that stood out to me was the number of links coming from low PageRank pages, yet all these sites were ranking for tough keywords, keywords which drive thousands of visitors to the site everyday.

Just take a look at the below chart.


The average site had approximately 70%!!!!!! of their links coming from pages with absolutely 0 PageRank. Who says you need high PageRank links to rank for competitive terms.

I made it clear in the last article that just about all of these sites were using directories and article marketing to gain huge amounts of links, so don’t quit your content distribution.

Most SEO authorities would never advise this as a good way to build links but guess what it works and it is 100% ethical.

Link Relevance

I am a big supporter of the ‘link relevance’ argument and this data backs me up.

I collected information about how the targeted keywords were used on the linking sites.

Link Relevance

As you can see from the graph, just about 50% of the pages linking to these sites used the targeted keyword within the body of their sites. So when your hunting for links it makes sense to look for relevant sites to link to you, this in my opinion is a major ranking factor.

Also, which shouldn’t need too much emphasis, is the fact 40% of the links are anchored with the target keywords. Anchor texts are powerful, always have been and I can’t see it changing in the future.

I am a big fan of reading all the different SEO and search engine blogs out there, however don’t get blown about by every different reported update, don’t panic when a new method is announced. If you really want to know how Google is ranking sites simply look at the sites they are placing at the top of the SERPS, do what they do, monitor closely for changes and adapt.

Thanks for reading. As always your thoughts are appreciated.

Line Break

Author: Tim (254 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.



Stephen Craine July 25, 2009 at 11:00 am

Great information, thanks for taking the time to research and publish.

Tim July 25, 2009 at 3:41 pm


Not a problem, thanks for dropping in :)

timethief July 25, 2009 at 3:46 pm

Yet, another informative article to thank you for sharing. Tx Tim

Tim July 25, 2009 at 3:50 pm


My pleasure, thanks for reading and sharing :)

Kenny Leach October 10, 2009 at 4:13 am

Thanks for the insight

Tim October 10, 2009 at 4:16 am

No problem thanks for reading :)

business directory February 19, 2011 at 11:22 pm

Good analysis. In this article and in your domain age article, you are doing quite a bit of mythbusting. About time!


William October 20, 2011 at 10:08 am


I don’t really see how the PageRank of incoming links backs up your theory. How PageRank is calculated is not just a theory, its a fact. It would have been much more useful if you just used the PageRank of the site as reference. Then you could have measured the importance of PageRank in Google rankings.

You link relevance experiment was very interesting though, thanks:)

Tim November 1, 2011 at 3:09 am

In this article I was referring to pages with a toolbar pagerank of 0, toolbar pagerank is an indication, real pagerank is something completely different today compared to what it was 5 – 6 years ago.

I guess the conclusion I believe I came was that using links from pages with seemingly no PR (according to the toolbar) still have an impact on rankings and pass some benefit, albeit invisible in terms of toolbar PR. It seems links on authority domains will pass juice regardless of PR or position within the site hierarchy.

Previous post:

Next post: