Canconical Element and Duplicate Profiles

Something that has been raised recently and something I slipped up on when I transfered onto the thesis theme was ensuring my canonicalization was in order, a fundamental part of SEO and I let it slip through the net. Anyway I thought I’d spend a bit of time highlighting the importance of canonicalization and how it enhances SEO.

When we switched onto the new platform we failed to spot that the new preferred URL had also changed to instead of

Does the www. make that much difference? Well yes it does actually. You see when we were on the blogger platform we acquired thousands of links back to the www. address, which was great, when we switched the www. was dropped from the URL and we suffered a dip in PageRank, which effectively meant a dip in organic traffic.

You see, if you do not treat Google like a baby and specify exactly what he wants to know your going to end up suffering. As human users we can all tell that:

…..are all the same page and even though the spiders are getting better at detecting this they are far from perfect. If you don’t let big G know exactly what’s going on you could find yourself with multiple PageRank profiles when really all that juice should belong in one place. I have also heard of pages being deindexed due to the fact multiple url’s have been created.

So, what are some of the best things we can do to combat this? Well let me take you through some of the most popular solutions.

Decide Which One You Want and Redirect The Other

Make a decision, which one will it be www. or not, once you have decided simply perform a 301 redirect to your preferred url. As to which one you should choose I really don’t know, it’s up to you. The only reason we chose www. is because we had already built a bulk of links to it, however when I think about it non www. urls decrease the amount of key strokes and puts more focus on your brand. I don’t think it’s really that important so go with what you feel.

Link Internally To Canonical URL

When your linking internally use the correct link, this will help those creating external links direct them to the correct URL and it will also give the spiders a helping hand. If you have a site where you may have used multiple linking urls, don’t go hunting down every last one, simply review your sites main navigation and top landing pages.

Use Google Webmaster Tools

In the settings of webmaster tools select your preferred URL, this will encourage Google to not only index your pages correctly but also allow links from other forms of url to flow into one place, maximising your PageRank and organic rankings.

Canonical Element

Google has now gone and done us all a big favour by creating the canonical element. A simple bit of code to slap in the header section of your pages to tell Google exactly which is your canonical url. It looks like this:

link rel=”canonical” href=””

By implementing canonicalization you will:-

  • Increase Your Page Rank
  • Rid Your Site Of Duplicate Issues
  • Increase Your Search Engine Rankings

I have had many questions on this over the past month so it is obviously somthing that needed clarifying slighty. As always let us know if you have any questions.


is the CEO of Branded3 a Search Marketing Agency in the UK. Tim has over a decade of experience in Search and regularly speaks at key events and conferences.

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