Google SEO & Search Engine Marketing Services

What Happened to my Rankings?

A common question I am often asked as an SEO consultant is;

I was ranking on the first page now I am back on page 10, what happened?????

There is no single answer to the loss of rankings, in fact if your site is fairly new your rankings may go up and down on a weekly basis until your site gains some authoritative back links and trust.

I have found that with new sites it takes around 12 to 18 months for your rankings to start to settle. Also if your a blogger your rankings will change depending on the content you present on your front page. I usually rank on the 1st page for Google SEO, however if I write an article that does not mention the keyword I drop a few pages. This is also relevant to my site being new, so if your site is under 18 months old and your rankings are a little jumpy, don’t worry and concentrate on building strong back links.

There are other reasons why your rankings may drop, some within your control and others you simply have to battle with. I want to take a little time today to go through these in order to help you best tackle them. So here we go…..

Over Anchor Optimisation
Yes you need anchor optimised back links in order to hit those rankings you so desperately want, however over optimisation could see you take a G slap. When attempting to rank for a keyword use variations, in order to keep you inbounds as natural looking as possible. So mix it up a little, I try in vain to target the keyword search engine optimisation, however I don’t anchor all my links with it, instead I vary it….natural search optimisation… engine marketing….. seo optimisation etc…

I would say you should look to anchor 30 – 40 % of your links with your targeted keyword and then make up the rest out of variations and natural link backs.

Do this and your preventing a possible penalty.

Unfortunately if you have a new site the dreaded scummy, make a buck scrapers are going to be on your keyword rich content and unfortunately they can out rank you if they have more authority, at least until Google clicks and sends them directly into the supplemental results :)

The best way to avoid this is by building strong links to not just your home page but to all your pages, this shows a deeper level of interest in your site and should be enough to secure your ranking…. You really think scrapers are going to build links to sub pages??? Nah, it’s a pain but unfortunately we have to deal with these things.

Get Rid of Those Reciprocals
Ok,, before all you directory groupies jump on me, let me explain.

Reciprocal links aren’t all bad in fact they are a natural part of the web linking process, but my advice?? Keep it natural, if a large proportion of your links are reciprocal your going to struggle to get the rankings your content deserves.

I know I have some directory links in my sidebar but I am afraid they are going, maybe not for good and I might keep 1 or two but I want to see what impact it has. In the past dropping some reciprocal directory links has always increased my rank.

Over Optimised On Page Elements
If your anchor text is identical to your title tag and your title tag is identical to your h1 and your h1 is identical to your outbound link and your deep pages have similar title tags STOP!!!!

I talk a lot on this blog about the line of RELEVANCE this does not mean I want you to use the exact same key phrase all over your page. Like anchor text use variations, think what relates first and then how you can use keyword variations. If your a blogger ensure each page has it’s own unique title tag headings.

Get in the Community
When Google is ranking sites for a broad term it will look at the number of in community links, that is how many sites relevant to your topic and ranking for similar keywords link back to you?? The more there are the higher you rank.

Remember to rank for;

Broad terms = In Community Links

Longtails = Page Content

Your rankings will definitely drop for broad searches if you do not create the right amount of relevancy.

OK…As well as the above there is also manual and automated penalties, see my article on the Google penalty for more info on this.

Hope you got something out of this :)


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Author: Tim (257 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.



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