I was window shopping online a couple of days ago for new cars and was searching BMW’s (kind of dreaming a little ), anyway I typed in the keyword “3 series bmw“, and got a list of results including:
This was the list and it was in the exact order. As you would expect BMW com and UK sit right at the top, showing Google’s brand emphasis, however I wanted to look around before going straight to the home of BMW. So I scan down the other results, the only one I have ever heard of is autotrader, a huge company, great reputation and an attractive easy to use website.
So that’s where my click went result 6! The rest did not get my click because I didn’t know who they were.
You see actioning SEO work only completes part of your online promotion, if you want to maximise clicks and profit you need to be a little more creative.
Social networking builds brand awareness and that familiarity with your product could be the difference between a click and a miss.
Again an attractive meta description could be the difference between a click and a miss, so sell your product or service, leave the searcher wanting to know more.
The same goes for Google maps, it’s a way of increasing your credibility and proving your site holds some value.
These are just a few suggestions but what I am generally trying to say is that, if you have a business online you need to build it in many ways other than simply pushing it up the rankings on Google.
Remember 50% of searchers DO NOT click on the first result, there are many reasons for this and 1 big one is that other sites are either more appealing or more popular.
When it comes to SEO and increasing rank I like to aim above the fold as this is where the majority of traffic goes, however getting to number 1 is only going to be effective if your building a solid brand.
You may be asking yourself is brand building SEO??
Well that depends on which camp your in, increase rank? or increase organic traffic?
If your all about rank then no it’s not SEO but simply another form of social media, if you see the bigger picture of traffic generation then SEO and Social Media are connected and even one in the same.
Let’s leave that debate for another day
Thanks for reading.
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.