As far as I am concerned verifying your site with Google Webmaster tools will make no difference whatsoever to your Google Ranking. I have had many sites rank well which have never been verified and I have had sites that have performed poorly that have.
However just because I am of this opinion does not mean that I do not advocate using it. It is a great tool that will help you fully optimise your campaign, but it will not cause your site to have a magical boost up the rankings.
It has been stated on even some of the high authority sites that the amount of searches for your domain on Google could impact your rankings. This makes sense right? If everyone is looking for you, surely Google have to give you a nudge up the rankings??? Well in my opinion, no.
Not only have I never seen any evidence of this but it doesn’t take a genius to see how this could potentially be abused. You could have a huge social network sending your site up the rankings artificially, it’s just not gonna happen.
You might be surprised that I have added this here, but the truth is I have ranked many a site in Google, very high, which have had hundreds of validation errors. It is of course good practice to make your script as compliant as possible but trust me when I say it will not effect your rankings. (Unless the errors are in relation to unethical tactics).
Mike McDonald of Webpronews had the following to say;
Validation? Please, oh please, make it go away. Validation zealots just plain freak me out. Walking under ladders, breaking mirrors and stepping on cracks probably has more influence on your SERPs than validation.
I have seen many SEO consultants claim they “ensure your site is validated in order to achieve higher rankings”, this is complete nonsense, ask them how they are really going to move your site up the rankings?
No I am not making a point of this because of my terrible spelling :), some experts actually claim that sound spelling and grammar is a qualification for higher rankings???? What!!!
Don’t get me wrong here good spelling and grammar will help the visitor experience and help you to look more professional but it will do nothing for your search engine optimisation efforts. I have lost count of the amount of misspellings I have ranked for (some intentional I admit). If your rankings suffered because of misspelled words you surely could not then go rank for them.
Now I bring this up with a little bit of caution.
I always stand by my opinion that inbound links can not harm a site, otherwise it would be easy to crush your competition. However……
…If your site is brand new and you have few links pointing to it, then you are in danger of suffering from inbound spammy links, why??
- New sites that suddenly gain a lot of low quality links is the exact tactics spammers use
- A new site cannot really compete with anyone so why would someone spam it maliciously?
If you have a matured site my advice would be that inbound links won’t hurt you, that’s not to say that you should start spamming though
Well there you have it, these are my top 5 ranking myths. Again I know there are more but these are the ones I tend to hear about a lot and completely disagree with.
If you have more add them in the comments and I’ll let you know my opinion.
Author: Tim (257 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.