You see I have always found it easier to rank sites on Google quicker than any other search engine, especially yahoo. For instance take a look at my search engine stats for last week on my 4 month old blog.
There is nothing new about this, every site I have ever worked on has struggled to get traffic from Yahoo Search. My theory has always been that Yahoo relies on simple link popularity, who ever has the most wins! I was also under the impression that Yahoo relies heavily on Domain Age.
Anyway I decided to conduct a little research and boy! was I wrong. The research I conducted is far from conclusive but it puts my previous theories to bed.
Below is a table I put together comparing two sites.
1 – The first site ranks No.1 on Google for “search engine optimisation”
2 – The second site ranks No.1 on Yahoo for the same term.
The first thing that is obvious is the site that ranks higher in Google is much better optimised on page. Every aspect has been taken care of from title tags to meta keywords and all headings are utilised.
The Yahoo ranking site misses the opportunity to optimise the H1 tag and has no meta keywords.
I know meta keywords are not supposed to be a ranking factor but every site that ranks high uses meta keywords, surely there is something in this?
Again the site ranking higher on Google has a far superior link popularity with a higher anchor percentage and relevance percentage. Also on top of this the average link to this site passes 3 times the PageRank in comparison to the Yahoo ranking site.
Looking at this from a “google seo” point of view it is not hard to see why this site is ranking higher on Google.
The site that ranks on Google is a lot older than the site on Yahoo backing up the theory that Google gives a lot of weight to domain age. Also the PageRank on the Google page is 5 compared to Yahoo’s 3.
The site ranking on Yahoo has the keyword in the top level domain and the site on Google does not and this is where I think Yahoo differs from Google SEO.
How can a site rank No.1 on Yahoo but not make it on the first 10 pages of Google??
Take a look at the search result page for a yahoo search:
Now compare this with the Google Results Page:
- To optimise for Google think of the quality of your whole site, how many deep links do I have, are all my pages fully optimised, does PageRank flow to my most important pages, am I building a link profile to all my important pages?
- Yahoo is simply concerned with the relevancy of a single page and PageRank and domain authority play a minor role if any at all
- The evidence here could suggest a swing to brand recognition on Google as all the sites ranking in Google are company domain names
- Google gives very little weight to the domain name now, however it is still a good idea to include keywords in your domain so you can pick traffic up from Yahoo as well.
As far as I am concerned Google brought up the better quality results and so it should as it has such a huge search traffic share of between 60 – 65%.
There are far more hoops to jump through for Google SEO and even though it has it’s critics it would seem it is much harder to spam than what Yahoo would be.
I hope you got something from this.
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.