This post may come across as a bit of a rant but I am going to try my best to make it productive also and hopefully it will be useful to some if not all of my visitors.
As you can tell from the content on this blog, I offer SEO services as well as teaching people about SEO. I get many questions from clients some being more skeptical than others, however I had a telephone inquiry just 2 days ago where I was banging my head against a brick wall. I cannot give details of the client because of confidentiality, but let me explain the issue.
The gentleman got in touch as his website of 5 years was struggling to rank for his most basic keywords (the ones in his title and content). He was sitting on page 6 near the bottom for his main keywords and couldn’t understand why it was not higher.
By way of a side note, this client had studied SEO for a while and was still drawing a blank. He made a comment about this blog which frustrated me a little and showed exactly why he wasn’t ranking for his keywords.
“Why would you be able to help me when you only have a Page Rank 2?”
This would be a genuine question from a complete SEO newbie but I found it hard to believe he did not undersatnd the difference between Page Rank and Search Engine Rankings given his experience. So I went onto explain that;
A) My blog is only 3 months old hence the PR2
B) I work with clients so have limited time for my blog
C) Page Rank does not determine where you rank in the search engines, in fact it only plays a minor role in where your site will rank.
I went to explain this simple concept which I want to run by you today and have probably mentioned it on this blog a few times already
My blog ranks (in 3 months) for
- google seo consultant – 2
- search engine optimisation – 13
- seo consultant – 29
- google expert uk – 3
- google seo expert – 6
- search engine optimisation consultant – 9
Now these aren’t exactly low competition keywords and I am beating sites with PR 4 and 5, but how?
Well it all comes down to relevance, how much relevance does google.bot see as it crawls my site as part of the world wide web?
Are these keywords used in my;
- Inbound link text
- External link page
- title tag
- meta data
- alt attributes
- outbound links text
If I optimise all these areas by using multiple keyword variations around my target words I will out rank any website, even the most competitive if I target that keyword enough.
By the way the above “external link page” simply means how relevant is the page I have a link from, does it include my keywords within the content, titile and headings? If it does it passes on even more relevancy.
This is how you rank for keywords.
The only difference PR would make is if you had 2 websites optimised as above the site with the most PR would rank higher due to it’s authority.
For me there are 2 elements to link building to complement Page Rank and Search Rankings.
1) Build Optimised links from relevant pages 75% of the time
2) Build links from high PR sites 25% of the time
If you can combine the two above elements great, but a lot of the time, highly optimised links are going to pass on low PR.
If you want to rank for keywords you must at least do part one effectively.
I know this post was a little bit of a rant but I hope you have found something useful in it.
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.