I want to post a quick tip today about selecting longtail keywords for your seo campaigns. I have mentioned many times before that your blog is the perfect place to target longtail keywords and posted on it last month in “how to optimise your blog”
In the post I dicussed using the goolge keyword tool to pick longtail keywords to optimise your posts with. Today I want to discuss a really quick way to evaluate your competition for that keyword so you can create the best results with your posts.
Let me start by sharing a fairly simple example.
SEO Wizz ranks 3rd in the UK for the keyword “google expert uk”, for this keyword search there are 8,100,000 results. Wow high competition right?
At the same time I rank No.1 in the UK for the keyword “google seo“, there are only 311,000 results for this keyword, but guess what “google seo” is the most competitive.(I can’t help but smile discussing this, ranking for “google seo” within 3 months of launching this blog :).) I
When you type a keyword into Google search, the results brought back are based on sites that COULD be relevant to your query. For example.
Google Expert UK
Google will bring back results that maybe relevant to:-
Assessing each word of the phrase you have used.
When you compare it to the keyword “google seo”, you can see why the above would bring back more results, however results and competition are two completely different concepts.
A quick way to assess the competion of a keyword is to check the title tags of the pages in the results. Sometimes the keyword with the most results is the most competitve however there is a more accurate way to determine this.
Try and follow, as I explain the process to writing this post.
OK so I took a surf over to my close companion the Google Keyword Tool. I knew I wanted to write about “keyword competition” so in went the keyword.
Keyword Competition = 1900 searchers per month
Ok I’d love to rank for that, let’s check out the competition.
- Type “keyword competition” into the search box.
- Forget the results returned
- What your going to look at is the amount of sites with the keywords “keyword” and “competition” in the visible title tag.
See the above image to see what I mean by “visible” title tag.
“keyword competition” seems to be pretty competitive. You have to go right back to page 20-21 before you start seeing the optimised titles fizzel out. I am not saying you cant beat any of the sites on the first 20 pages, I am simply saying getting to the first page is going to prove a difficult task for one post.
I take a look down the keyword suggestions in Google’s tool. “Google keyword competition” stands out. Only 78 searchers a month but it may be worth targeting. Again let’s look at the competition.
If you look at the first couple of pages for “goole keyword competition” you will see that a lot are optimised for “keyword competition” but not “google keyword competition”. I am now beginning to think this could be a keyword worth targeting.
So you have just read a post highly (if not a bit overly) targeted for my chosen keyword. It’s only 78 visitors a month but it’s only one post. Plus I am fairly confident this post will be sitting on the first page for the keyword “google keyword competition” within a few days.
I hope this can help you optimise your blog and start pulling in some of that lovely free traffic.
Author: Tim (254 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.