There are a lot of small areas of search engine optimisation that when put together help create significant results. One of those areas is your content to code ratio, this relates to how much coding is on your web page in comparison to the meaty content.
If your unsure what your looking for here simply right click on your page and open up the source page. By simply skimming down your page you will be able to gain some idea about how much of it is code and how much is content. Try this little tool – www.collinsinternet.net to work out an estimate of your ratio.
Content to code ratio was an important aspect of SEO due to the fact that if your page was cluttered with unnecessary code some search engines will not have been able to read or get to all of the content on your page. Back in the day Google would only download around 100k of info, therefore any content beyond this would have been missed.
Now Matt Cutts at Google has confirmed Google can now download significantly more than this, is there a real need to worry about it when performing SEO? In my opinion, NO, I wouldn’t worry about it too much anymore. Search engines are now super advanced and will find that lovely content sitting on your site.
Now, even though I wouldn’t worry about it I would still implement some simple strategies to ensure your pages are as clean as possible.
1) Try not to have all your design elements on your page, create a separate CSS file to harbour all the design code, keeping your page as clean as possible. This is usually the main issue when thinking about content to code ratio.
3) If your page has little in terms of content and is filled with flash and java try beefing up your content. Create more keyword rich content, this is a great way to solve the problem as it allows you to target more keywords.
These are a few very basic ideas but I think the topic only needs the basics, there are far more pressing issues to address than content to code and at the end of the day sorting this will have a minimal effect on your campaign.
So in answer to the title of this post “should you worry about code to content ratio? The answer is NO, don’t worry but keep it in the back of your mind as it may be something to smooth over once in a while.
Short post today, if you have any questions regarding this topic let me know.
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.