On my regular read around today I came across the following comment relating to traffic generation and link building.
“Submit some of your more popular posts to article directories in order to gain greater exposure”
Let me just make myself 100% clear on this statement…..
It is false, do not submit any content from your site/blog to article marketing directories, if you do it will be labelled duplicate content and no doubt your page will be thrown into the supplementary index.
This is what happens every time Google crawl the web, any information they find to be duplicated both in content or structure will be scrutinised, the page with the most authority will appear in the main index and the others will be forgotton.
This is a mistake many new bloggers and webmasters make, you see the more established high authority sites can get away with it, their domain has already built up the correct amount of authority to be able to withstand the duplicate onslaught. A new blogger or webmaster will never get their pages in the index if they are submitting their content everywhere.
Reading the above made me write a little list of all the mistakes I see (in SEO terms) by newbie webmasters.
1 – Do not stuff keywords in your heading tags.
I have lost count of the amount of times I have seen headings on a page which all include the same keyword phrases if not the exact same keyword. This will not help you SEO efforts and may even flag your site as spam.
2 – Title tag mistakes
The most common mistake with title tags is using the same one for every single page of your site. This will add nothing to your overall page relevance and will mean you are missing out on valid opportunities to optimise different pages for different keywords. (I plan on doing a post on the power of title tags later today)
3 – Overdoing the Bold!
I am sure you will have visited sites with every relevant keyword phrase bolded. This won’t detract from your page in SEO terms but it looks awful and will add nothing to your campaign. If your going to use a bold keyword do it at the beginning and end of your main content, twice maximum and leave it at that.
4 – The “CLICK HERE” Crew
This is a big no no, unless you want your site to rank for “click here”. Do not make your anchor text linking back to your site “click here”. This will devastate your SEO campaign and can take a long time to put right. I know this sounds obvious but use keywords you actually want to be ranked for, in fact don’t even use your company name unless you believe people will be searching for it.
These are just a handful of many newbie SEO errors. Maybe I’ll do a bit of research and take a look at all the issues that may arise for newbie SEO’s.
Sorry if this post was a little ‘soft’ for my hardcore SEO readers but I have to remember my readers that have not been involved in SEO that long. I have an interesting title tag post coming up in the day or so.
Author: Tim (257 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.