Google SEO & Search Engine Marketing Services

SEO Claims? There Sometimes Not What They Seem…

I have been getting a number of spam like comments over the past couple of months from 1 source. I say spam comments because each one is almost identical and completely generic. Let me give you an example:-

“What an amazing resource! this article is just what I have been looking for.Thanks for posting.”

“Wow, pretty incredible experience. This is probably the best article i have read for a while.Thanks for posting.”

I am sure you understand what I mean. I guess if you got these kind of comments on an extensive well written exclusive post it wouldn’t be a big deal, but when your getting these comments on idol ramblings and moaning you know something is wrong.

Anyway being the nosey person I am I decided to take a look at the site that is obviously spamming my comments to see who and what they were. They were using the keyword “seo consultants” to link back which was kind of intriguing as my comments are no follow. The site linking to me was a pretty well established SEO firm who praised themselves for cutting edge SEO techniques like comment spamming :)

I had to have a closer look at this one out of sheer interest, I don’t like outing sites but, hey I’m getting spam comments twice a week. There are a few aspects that make me think they are doing this via software:-

  • The comments do not relate to the post
  • I have had 2 identical comments on 2 different posts
  • Using anchor text on a no follow blog
  • My site is not particularly high traffic, so they can’t have been looking for more traffic

So I decided to investigate this site in a little depth as they make some bold claims on their site and it is particularly worrying that a site claiming such an expert status is resorting to spamming blog comments. They have a prestigous client list even though none have direct links to the site which makes me a little suspicious also, however the companies they claim to have worked with do exist.

The site in question in http://www.hirank.com/ and they claim to be online marketing experts with a team of search engine optimization consultants. Again I ask why are you spamming my comments???

In their About Us page they make the following claims….

“Our team is comprised of phd’s, marketers, link builders, implementation engineers, retrieval scientists, and social media experts”

…..and all you can come up with is comment spamming??

“We don’t read the SEO blogs out there, we test all of our own data and then provide recommendations to clients based on actual tested results. Nobody has our level of insight into how search engines work or into technical SEO”

….if your not reading my blog stop leaving worthless comments!

I though I would give them the benefit of the doubt but I keep getting these worthless none productive comments dropped on my posts so enough is enough right. I decided to take a look at some of the site metrics eg. Inbound links, anchor text, linking pages

This was just to see how they were building links to there “expert site”

  • OK, to start with the domain age is just over 3 Years Old.
  • Total web links are around 2100
  • The site is not listed at DMOZ or Yahoo
  • Alexa Traffic Rank = 296,494 (I personally don’t like Alexa, but this is poor for a 3 year old site)
  • According to Smart Rank the site is worth around $1700, not bad :)

This is all well and good but what we really want to know is where the backlinks are coming from and how they are anchored. This will give us more of an insight into the link building strategy that remember is way beyond anybody else’s technical understanding.

Let’s look at some of the linking pages first –

Remember this is just an overview and there are thousands of linking pages but what you see above sets the precedent for all the links, all are from article directories, blog comments and directories. I only counted 5 pages that passed on page rank.
Don’t take this info the wrong way I am an advocate of article marketing but not blog commenting (not for link building purposes anyway) and having all your links from these kind of places still passes on PR as http://www.hirank.com/ index page is a PR 3.
My issues is…. this is hardly cutting edge and makes an absolute mockery of claims of supremacy.
Right let’s take a look at some of the anchor words hmmmm…..

Why would the majority of people link to a site named “hirank” using the anchor text SEO, obviously there has been some anchor optimization here but hey who doesn’t optimize their anchor text when they are submitting to directories and article directories, again t
here is nothing wrong with this
. I don’t believe it is a long term strategy but it obviously works.

My issue here is not that I’ve been spammed, it is not even that they are using poor quality link building my issue is that they are portraying themselves as industry leaders, cutting edge SEO’s on top of the SEO industry, but how can they be, using these techniques?

The worrying aspect is an unsuspecting visitor may buy into it, pay a massive fee and be drawn into thinking this company are offering anything more than an average SEO company, when in fact they are probably offering less based on comment spamming.

So the point of this post is:

  • Don’t believe everything you read
  • Don’t claim to be something your not
  • And don’t spam me !!!! :)

(The points stated in this post are those of my own opinion and can not be used as factual data)

See you next time,

Tim

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Author: Tim (296 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.

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{ 3 comments… read them below or add one }

Trevor @ Financial Nut March 16, 2009 at 12:09 pm

I’m from Utah and there is a TON of crappy companies that rip people off. Be careful. Thanks for the post.

Reply

Tim Grice March 16, 2009 at 1:54 pm

Trevor,

Don’t get me wrong, I don’t know if this company were trying to rip people off, they were simply over hyping their pitch and many customers will buy it.

However I’m sure there are lot’s of companies out there trying to make a quick buck and it’s a problem you face as an SEO consultant working in an unregulated industry.

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Martin March 23, 2009 at 11:27 pm

The journey of Alexa- The Web Information Company has never been a smooth one. Alexa that has been in the scenario almost from the start of the Web had seen immense growth and popularity and then a pretty morbid phase. However, it went back to the drawing board and sketched out new ways to pull back the company to steadiness. Several new innovations and changes have been made to Alexa since the time of its inception partly to stay in sync with the changing times and demands and partly to combat its competitors. As for example, till some time back the popularity of various websites was measured by the data collected from the users of the Alexa toolbar. However, the company went for a change in April 2008. Today other factors, apart from the Alexa toolbar, are also taken into account to determine the popularity and traffic of a given website. However, the point to ponder is that the “other sources” that are determinant of a websites Alexa rankings are not clearly cut out. They are vague and misty. Nevertheless, Alexa is still one of the most credible and powerful players of the web.

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