I have had a few emails concerning my recent post about blog titles and implementing search engine optimization techniques. People have been asking for more info on how I go about optimizing my blog and each of my blog posts. The simple answer to the question “how exactly do you optimize each blog post?” is;
- Do a little research 
Remember each post of your blog can be used to target niche keywords, as your blog grows and gains authority you can target more competitive keywords and drive even more traffic to your site/blog. As I have said before if your not a “blogger” this still applies as your site or business should be utilizing a blog to drive relevant traffic your way.
What I want to do today is take you through what I do before I write 90% of my posts (some posts are just me moaning and rambling . This step by step guide, should I hope help you to drive more traffic to your site.
OK here we go……
Step 1
Decide what your going to write about, what topic is it going to be on? How are you going to structure it? Throw up a few graphics/videos, whatever you think is relevant and interesting.
Step 2
You will need to find a good keyword tool. I am sure many of you will have your favourites, if not check these suggestions out but to be completely honest I simply like using the google keyword tool. Type in the main theme of your blog post like so…
Author: Tim (276 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.
{ 13 comments… read them below or add one }
This is helpful Thanks for the info!
good job… I tried this method before and increased my traffic dramatically
the keywords in the post title is very important to make the page ranking
Ghada
http://www.doubleurincome.com
It’s a great way to build traffic to your blog, target posts towards low competition keywords, make sure everything in the post is optimised, even try to create a few backilinks to it and bam, you have a first page post.
It’s the way I have built up search traffic so fast. 3 month old blog 100 – 150 search visitors a day
hey this is a very interesting article!
Thanks Kevin
Tim,
Thanks for these 4 steps. I look forward to seeing some results from them.
@Shaun,
Glad you liked it, thanks for dropping in
This is a great post that is simple and easy to understand for lay people. I wish I had the opportunity to read this a long time ago. It would have helped me tremendously. Anyone who is interested in Blogging should definately use this information.
Hi Jennifer,
Thanks a lot for your comments,
There are a lot of misconceptions online, the longer you try to understand what it really takes the better you get at finding the quality information
Thank you Tim:
Excellent and simple and truthful keyword research strategy.
Targeting low competition and long tail keyword is good strategy.
Regards
Amit Patekar
so i still dont get it !
should i target keywords with low competition or high competition ?
or high search or low search !
help plz !
You should have an going link building strategy targeting the high traffic, high competition terms and give your self at least 18 months to dominate these.
However you should also be creating unique content that targets long tail variations of the keywords relating to your niche, it’s not a link building exercise but a content creation one. The long tail is low competition low volume, much easier to rank for and if you are creating content regularly the traffic will build up over time.
Problem is that that low search words can be already covered by some web “monsters”. In this case , lets say with 170 searches a month you ll get maybe couple visitors, cause the rest of “optimization blog” keyword will be taken by other websites…..It is not that super duper rare combination of words..Im sure you can meet it in other blogs….Not sure if you know what I mean…But your post is awsome anyway!