The following tools are a good list of keyword analytics tools used for SEO purposes. If you read my last post you will be fully aware that I place a great emphasis on traffic analysis and ROI, well these are tools you are going to need to track those all important conversions. Simply tracking your current rankings are never going to help you unlock unhidden keywords and profitable phrases, this is exactly where these tools come into play.
I split them up in to categories of paid and unpaid, take your time and see which ones are going to suit your business model best.
Google Analytics – This is my personal favourite and thanks to Google’s new Ajax testing it may be the only way to fully track you traffic in the future. This was initially made for Google adwords users and even allows you to track your ROI by keyword. Google Adwords also has it’s own split testing and conversion tracking software to help you focus your search marketing efforts.
Google Website Optimizer – Again this software allows you to split test your landing pages to see exactly how your Google adwords campaigns are converting.
Awstats – This is a pretty popular default log analyzer used on many servers.
Stat Counter – This is an excellent analyzer however it starts off free but expect charges for the more advanced features including the use of extra bandwidth.
Piwik – Another excellent open source web analyzer that allows you to see how your visitors get to your site and where they come from.
Webalizer – Another default stat counter used on may servers.
Woopra – Revolutionary analytics tool still in Beta – Hot presentation
GoStats - It has been around since 1999, providing hit stats and traffic analysis
Paid Tools Clicky – Very similar to Google analytics but cannot boast as many features. However why give all your private information to the big G? Very cheap.
Clicktracks – An all inclusive analytics package starting at $99 per month.
Yahoo Web Analytics – Was Index Tools, until recently swallowed by the Yahoo monster. Again a fully inclusive tools that gives you a real time insight into visitor behaviour.
WebTrends- This is a premium analytics tool and careful thought should be put in for deciding on investment.
I personally think Google Analytics gives me all I need to be able to enhance the performance of my websites, however it all depends on how you like to view and use your information. Take a look at them all and pick the one that you think will meet your SEO needs the best. Maybe when your making some real money online trial one of the paid versions.
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.