If you are a regular reader of SEO Wizz you will understand the importance of keyword research and the profound effect it can have on your SEO efforts. I wanted to take a little time today going through some of the most popular keyword tools and explain briefly what they provide you with. (I am not affiliated with any of the tools and these are simply examples of what other SEO’s use)
My advice would be to take a look at all of them and decide which ones suit your usability and site needs:-
SEO Book Keyword Tool – If you have been into SEO for a while you will no doubt read SEO book. The keyword tool is far from my favourite but it is simple to use and can generate effective results for smaller campaigns.
Wordtracker – This gives you 2 options a paid version and a free version. The free version is good enough up to a certain point however if you are working for a client you will need the paid version to delve deeper into the keyword results.
Google Adwords Keyword Tool – This, believe it or not is one of my favourites it is easy to use and the results help you perfectly optimise for Google. However it only deals with Google searchers, and the stats are not 100% accurate (no keyword tool is 100% accurate though). It’s competition estimates are somewhat vague, but it does not take long to research competition.
Keyword Discovery – The free version of this tool is acceptable but the paid version is really what you need, however I personally feel you can get as good results from other free tools.
Microsoft Keyword Forecast – This is a very useful tool which shows a predicted amount of Microsoft search impressions. However it is more aimed towards PPC Ads.
Wordze – Very simple and effective way of creating huge keyword lists quickly. Perfect for sites that are to include massive amounts of content due to the sheer number of keyword variations you will find.
As I said these are few off the top of my head and ones which I have used in the past. If any of you guys have any other suggestions that you have found to be worthwhile as always let me know.
A little off topic but I thought I’d add it – I had an email over the weekend from someone who suggested I charge for my SEO tutorials by turning it into an ebook. He thought it would be an excellent money making idea and that he could assist with promoting it.
I did not hesitate in rejecting his offer, it defeats the whole purpose of this site. You see I offer SEO services but the idea is that any clients I take on can also learn SEO at the same time (my POD) and that way they are not reliant on my services forever. This may seem a little crazy but I think it’s simply different. The SEO tutorials I place on here would have to be paid for on other sites, sure you can get low quality tips from other blogs but the ones with the real in depth juicy info, you will have to pay for.
So to sum up, the lessons I put on here regarding SEO and online promotion will always be free for anyone to browse, I am not saying I will never monetize through ads but the information will always be free and updated regular. I hope all are learning and thanks again to my growing reader list and your comments
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.