I have had a few email recently asking me about how I optimise blogger posts for search engines.
As many of you will know when you post on blogger your title tag will always appear with your main title first, for example:
SEO Wizz: Article Marketing Techniques
Now as you might have guessed this is not ideal for optimising your blog as all the keyword emphasis will be given to “SEO Wizz” (this isn’t actually my main title tag it is simply an example)
Another problem that you get is your title that you set for you blog is usually used as a title tag. If you look on my main page or any page, my blog title is “SEO Wizz“, however if you look in the explorer tab it will be “Search Engine Optimisation: SEO Consultant and Search Marketing Specialist – UK – Leeds” , this is on my main page. On each of my sub domains you will find the title tag is the post title for example this page will be “SEO For Blogger Title Tags”.
This is ideal for optimisation as it stops you creating duplicate titles and makes sure you can rank as high as possible for each post.
So to the point, if you want to optimise your blogger blog in this way simply sign in, click layouts and edit HTML.
At the top of the page of HTML you should find the following code:
(Obviously remove the * symbol)
All you have to do is replace this code with:
<*b:if cond=’data:blog.pageType == “index”‘>
<*title>type the name of your homepage title tag here<*/title>
So copy and paste this in replacement of your previous title tag, remove the ( * ), type in the title tag you want to appear on your home page and save. Job done!
You will now have a fully optimise title tag for your home page, all your post titles will be the title tags for your sub pages and none of this will effect the visible title of your blog. Perfect for search engine optimisation.
It was just a quick one today in reply to few emails asking how I did it, hope you find it useful.
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.