“The idea of becoming an seo consultant in the UK is something that appeals to me. What qualifications do I need, how do I learn SEO, can I study at University for it?”
The truth is to become an seo consultant there is no formal qualifications, your success as a consultant will be based on your experience results and your ability to communicate. Some absolute essentials to learn and master are:-
- Googles guidelines
- Search optimisation basics
- html (associated with optimisation)
- Meta tags
- keyword density
- Marketing strategies
- Link building
- Ethical optimisation
- Local Optimisation
- PPC programs
- Submission (search engines, directories, press releases, articles)
- Anchor text linking
These are just some of the basics and there are a lot of little gaps to fill in that come through experience and trial and error. If you are set on becoming an seo consultant you should learn and then help people for free on forums and blogs. This will help build your reputation and bring business in. I work with 3 clients now who I found through online forums and just being helpful.
Build your site once you know how to optimise it and set up a consultancy page or pages. As far as I am concerned you can have all the testimonials in the world but if your site is not in the top ten for some of your keywords what kind of an seo consultant are you?? Performing good seo on your own site is the best way to prove your skills.
Being an seo consultant in the uk is a tough job due to competition from large seo companies. You just need to stick with it, work hard and let your skills pass through word of mouth.Line Break
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.