Once you have your product and service set up and your keywords in place the next step to search engine optimisation marketing is to implement on page seo.
May be you have heard over recent years that on page seo factors have lost a lot of weight with regards to their influence over result rankings. It is a common conception now that off page seo is far more vital to your campaign and that having directory links, good link popularity and a keyword theme is all you need to climb to the top. I agree with this to some extent but I am far from the opinion that on page optimisation is dead.
Recent research has shown that on page optimisation still holds around 45% weight when Google makes it’s ranking decision. Research has not been carried out into other search engines but Google has a reputation for being the most off page focused spider engine.
Over the next week or so I am going to be focusing on search engine optimisation marketing from an on page aspect and want to give you a very brief outline of what creates on page seo success.
- Make easy to read simple pages that adhere to all xhtml standards by using simple spider friendly coding.
- Ensure the link structure of your site is in good condition with no broken links.
- Use lots of textual content and create many pages using the keywords you have decided on and covering many topics of your overall theme.
- Use your keywords in your domain name, urls, titles, headings and link text.
- Use keywords all over your body text and their synonyms. Concentrate on the beginning and end of the page and bold one or two for added effect. (Don’t over use phrases, keep your content natural and flowing)
- Keep all your pages up to date and filled with quality content.
- The most important parts of your page to focus on are Page url, title, meta tags, headings, link text and alt attributes.
I will cover the above in much more detail over the coming weeks as I delve deeper into search engine optimisation marketing and techniques. Be sure to subscribe to my feed in order not to miss anything.Line Break
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.