Google SEO & Search Engine Marketing Services

Search Engine Optimisation and Outbound Links

Wow look at me 2 posts in 2 days!

No really there is a reason, in fact there are two reasons for this;

1 – I realised yesterday’s post, though necessary, was a little boring and didn’t want it sitting on my homepage for more than 24 hours.

2 – I had a really interesting consultation with a client yesterday afternoon.

So this post is some what a pondering post and the idea behind it certainly made me think.


OK I was in a consultation with a UK client over the phone yesterday, he explained he had attempted to rank high on Google by learning SEO himself and had lost the will to live. (Fairly common problem :) )

He simply couldn’t get ranked for his targeted keywords and looking at his site it was pretty obvious he lacked enough quality links to trouble the competition. However one thing I did notice on analysing his site was that he ranked in number 1 for a keyword which was barely in his content and no where to be seen in his inbound links.

This keyword wasn’t a low competition keyword either it was a keyword with over 8,000,000 competitors and over 10500 monthly Google searches.

To be honest I was a bit baffled by this and then it struck me. The site was about fishing and gave users guides to good and bad areas in the UK for certain fish (I really hope I don’t get ranked for this) anyway in the content of the site he had a lot of anchored outbound links to various sources elsewhere on the net. All anchored with the keyword he ranked number one for.

Now I have been shouting for ages that outbound links are not such a bad thing, unless of course you have a massive amount on one page to external pages. However it seems they may hold more weight than me and anyone other SEO expert may have thought. Due to this I am going to trial it to see what happens. I am going to create a cheap ugly blog and target a keyword using outbound links, no more than 20 on a page and I’ll let everyone know how it goes.

It has been common knowledge for some time that Google hilltop helps to discern between expert sites and authority sites and it has always been thought that authority sites with less outbound links rank better. I firmly believe this is still the case but have a feeling outbound links may be worth more than we first thought.

Let me know if you have had any successes in this area, always like to here from you guys.



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Author: Tim (254 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.



Ben Sykes February 1, 2009 at 8:16 am

I work in the SEO field. I spent a lot of time giving outbound links consideration.

Being fortunate to have a number of high ranking websites, I also had the ability to experiment.

The conclusion I came to is that an outbound link, to say a client’s “professional body or association” gave so much credibility, that it outweighed the
downside of sending traffic out of a website though an outbound link.

It was such a success that I regularly use it as a simple SEO tool.

Ben Sykes
SEO Consultant

Tim Grice February 1, 2009 at 2:15 pm

Hi Ben,

I’ve always advised clients that a few backlinks establishes authority however I have never considered the effectiveness of it.

From what I am finding out and what you have just said it seems all to obvious.

Thanks for your comment.

Michael Martinez February 1, 2009 at 8:27 pm

Hm. I’ve been advising people to use outbound links to establish relevancy for years. I’m always glad to see someone else notice their usefulness, but our field is now large enough that this realization has occurred more than once in different corners of the industry.

Henrik - SEO Perth AU February 1, 2009 at 11:52 pm

Interesting. Reminds of conversations a few years back about positioning a in the ‘right neighbourhood.’ I look forward to your findings.

Tim Grice February 2, 2009 at 3:51 am


I have always used outbounds in terms of raising relevancy but more and more I beginning to think they may have more weight than anyone ever thought. We all know that Google are always looking for ways to tighten up their algorithm, maybe they have decided to give weight or more weight to directing traffic to outside quality sources?

As I said in my post I plan on doing a good bit of research on this. As I have stated on my seo services page, seo is like a huge jigsaw and to get ahead in competitive markets you have to have them all nicely fitted together, so outbounds isn’t a single solution but it will be interesting to understand it’s effect on ranking.

Thanks for the comment.

Tim Grice February 2, 2009 at 3:55 am


Ye I have stumbled across discussions of that sort quite a lot over the years, but never really got too taken in by it.

I am still trying to figure out how to go about this research, I was going to put a cheap ugly looking blog together but I would hate Google to think I was spamming an messing up my profile. I’ll think on it and may be even implement a page on this site focused on a low competition keyword.

Again thanks for getting involved with this one :)

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