Wow look at me 2 posts in 2 days!
No really there is a reason, in fact there are two reasons for this;
1 – I realised yesterday’s post, though necessary, was a little boring and didn’t want it sitting on my homepage for more than 24 hours.
2 – I had a really interesting consultation with a client yesterday afternoon.
So this post is some what a pondering post and the idea behind it certainly made me think.
OK I was in a consultation with a UK client over the phone yesterday, he explained he had attempted to rank high on Google by learning SEO himself and had lost the will to live. (Fairly common problem )
He simply couldn’t get ranked for his targeted keywords and looking at his site it was pretty obvious he lacked enough quality links to trouble the competition. However one thing I did notice on analysing his site was that he ranked in number 1 for a keyword which was barely in his content and no where to be seen in his inbound links.
This keyword wasn’t a low competition keyword either it was a keyword with over 8,000,000 competitors and over 10500 monthly Google searches.
To be honest I was a bit baffled by this and then it struck me. The site was about fishing and gave users guides to good and bad areas in the UK for certain fish (I really hope I don’t get ranked for this) anyway in the content of the site he had a lot of anchored outbound links to various sources elsewhere on the net. All anchored with the keyword he ranked number one for.
Now I have been shouting for ages that outbound links are not such a bad thing, unless of course you have a massive amount on one page to external pages. However it seems they may hold more weight than me and anyone other SEO expert may have thought. Due to this I am going to trial it to see what happens. I am going to create a cheap ugly blog and target a keyword using outbound links, no more than 20 on a page and I’ll let everyone know how it goes.
It has been common knowledge for some time that Google hilltop helps to discern between expert sites and authority sites and it has always been thought that authority sites with less outbound links rank better. I firmly believe this is still the case but have a feeling outbound links may be worth more than we first thought.
Let me know if you have had any successes in this area, always like to here from you guys.
Author: Tim (294 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.