Before I start this search engine optimisation tutorial, I would just like to welcome the new readers to the site. This week has seen a significant rise in the amount of readers to this site, I am grateful you take the time to read it and hope you can put the information here to good use. If there is a subject on search engine optimisation you would like me to go through sooner rather than later, please do not hesitate to contact me or leave a comment.
OK Site waste, what is that? Well when I refer to site waste I am simply referring to orphan files. This is a short mundane topic but an important aspect of a good seo campaign.
Orphan files are basically files on your site that cease to have a link from any other of your site pages or files. There are many reasons why orphan files will appear but the main ones are unused images, scripts or style pages and files that are copied to new locations without being deleted from the old ones.
Orphan files can be difficult to find due to the fact they no longer make up any part of your link structure, as explained above. To find these files on your server you will need to use software that compares your link structure to your file structure. There is a lot of software that will perform this for you but I like using the tool that comes with Web CEO.
One final bit of advice, if you are an SEO consultant performing a search engine optimisation campaign for a client you should always seek their permission before deleting orphan files as the information is still capable of being linked to if it is of use. Also even though some orphan files may have no internal links they still may have external links pointing to them. If these pages pass page rank it may be a good idea to place them back in your linking system updating the information if needed.
I know this was a boring subject but it is one many webmasters fail to look into and from a search engine optimisation point of view, maybe missing out on PageRank to and from an orphaned page.
Until next time,
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.