The first part to any on page seo is attempting to figure out what part of the web you want to reach or which audience, then deciding which keywords you can use with page seo to bring these highly targeted visitors to you.
It is not enough in this day and age to figure out the keywords that describe your products or services the best it has to a case of looking at your site in a more specific way. If you are targeting a highly competitive niche this will become far more apparent as you will have thousands of companies targeting the first page of Google for very generic keyword phrases such as “search engine optimisation” : )
Luckily searchers are becoming more search savvy and are beginning to search on specific terms rather than generic. For example, you may struggle to hit the first page for “search engine optimisation” but will have a better chance of hitting first page for the keyword “search engine optimisation services in London”?
As a rule you should try and have a good mixture of generic and specific keywords when dealing with page seo, however the searchers coming from specific keywords will most likely turn into buyers so don’t ignore long tail keywords simply because you will only get 100 or so visits per month.
As I have said in previous tutorials you should optimise each page with one strategic keyword. For instance even though the main keywords of your site may be “wedding photography” or “uk photography” you will want have pages targeting “cheap photography London” or “wedding photographer in Leeds”. Every page optimised with one specific keyword will boost your results.
The above example is known as local keyword targeting but another form of page seo is known as product targeting, this is highly effective if you are running an online store or affiliate site as you can target each page to a separate product. For instantce you may sell office desks and that would maybe be one of your generic keywords but you could create pages for “glass computer desks” or “fitted computer cabnets“. Each page targeted to a different keyword or phrase.
The main aspects I want you to understand about page seo and keywords are;
- Aim for keyword phrases between 3 – 5 words long.
- Start with more general keywords and them break them down into long tail keywords.
- If it is possible try and optimise keywords in favour of a product name.
- Try an optimise as many pages as possible based on local keywords.
Line BreakAuthor: Tim (275 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.
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Learning more about the audience and learning more about the things that they search for online is one key to online success. True, readers are now internet-savvy and they now the keywords to use when searching thus allowing them convenience. To get better results for the business, the challenge is to know the keywords that they are looking for.
Chaunna,
I think one of the best ways of doing this is mingling with your potential clients and customers. I have always been pro SEO, never really delving into the social media side.
I found this is a really effective strategy for driving profitable traffic to your services or product. For example I have had 3 clients come from yahoo answers. I don’t spam yahoo I simply answer a question with my expertise and people automatically want to check out my profile, walah instant, targeted traffic
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