Whether you want to be a search engine optimisation expert or just want to see your site rank a little higher for your chosen keywords, you are going to need to know the principle concepts of inputting rich keyword text into your web pages.
If you read through my keyword tutorials you will already know how to pick and discover keywords for search engine optimisation purposes but now you need to know how to put them in your site without it looking spammy or unnatural, this is important if you want the search spiders to see your content as relevant.
The golden rule to this side of optimisation is “if it sounds spammy when you read it back, the search engines will pick up on it”. So just as a word of warning, as soon as you read anything please read it back and if there are bits that sound weird or amusingly structured, change it!
There are 3 types of content you will see on a website that is attempting optimisation;
1 – Keyword Stuffed Content
2 – Organic Content
3 – Keyword Focused Content
Keyword stuffing is highly dangerous as far as your site is concerned and it simply means when the webmaster has inserted their keywords on every line of text.
Organic content is perfectly writ content consisting of the necessary keywords but sounding natural. Though this type of content reads well it is far from sufficient optimisation and you will have to do a little more to grab the top spot.
Keyword focused content is the type we should be aiming for, it is a clever formula for writing content that is optimised for your keywords yet also sounds natural. What you have to remember is that the spiders are machines and therefore should be approached in a mechanical way.
There are three topics to discuss now and you should use these factors to optimise your web pages.
I want to keep this simple because it is, keyword prominence is simply how close your targeted keyword appears at the beginning of your page content. The best way to explain this is by an example.
Keyword = Iphone 3G
Title = Mobile Phones – Get Your New Iphone Today
Body = Visit us today to check out the features of the new iPhone 3g……….
Title = iPhone 3G – Dont Delay, Buy Today
Body = The iPhone 3G is causing a stir buy yours today at the ……….
The second page is the best as the keyword “iPhone 3G” is used closer to the beginning in both the title and the body, this shows the spider that the keyword is more important and therefore gains more prominence.
Please do not forget that spiders still check all your content so try and use your main keyword in the middle and the end, naturally.
A lot of so called search engine optimisation experts use this term incorrectly, keyword density is simply a ratio of a certain keyword in any 1 part of your page ie title, heading, body. It is a percentage of your keyword use within a body of text. If you try and artificially inflate your keyword density then it will likely be seen as stuffing and the site will be marked as spam.
Most people talk about how you should have 7 – 8 % keyword density and make up ridiculous formulas but I like to keep it simple.
Keep your title and heading density between 40 – 60% and try to keep your body text between 3 – 7%. In the body also include keyword variations. You don’t have to have the exact keyword popping up randomly.
It doesn’t need to be anymore complex than that, I have had pages ranking high with a 1% keyword density as a lot of weight is attributed to inbound links.
This is simply a count of the amount keywords used on your page and is not based on a ratio compared with all content on your page. The more keywords the more importance is given to it, however again too many keywords is “stuffing” , just follow the advice above in the density section and you will be fine.
This relates to how close your keywords come together. For instance it is not always possible to use keywords as you find them on a tool as it does not sound natural.
Keyword = “professional organic seo service uk”
To stick this in as a phrase may cause a few problems….
However to use it like this “If you need a professional optimiser to provide a 100% organic seo service within the uk“…..
Here you are using your keywords and attempting to keep the proximity to a minimum, obviously if you can use it in one block then do it.
I hope this has given you an insight into how a search engine optimisation expert may look to perform on-page seo and hopefully has provide those of you who are new to this with valuable information.
My next tutorial will be focusing on the most critical parts of your web page.
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.