There are many so called SEO tips around the online world, but how do you know which ones work and which ones don’t? This unfortunately is part and parcel of the search engine optimisation industry. You see seo tips and tricks change over time, somethings that worked 3 years ago are now redundant.
For instance placing your main keywords in a meta tag used to be a must in order to achieve high rankings in your choosen area, now they are simply a means of having your site indexed correctly and will hold no weight with regards to your rank.
An seo has to be on his/her toes in order to keep ahead of change, if you are managing a clients account it should be constantly monitored with any ineffective practices been placed to one side. An seo must keep up to date with indexing rules in order to ensure relevant optimisation tactics are still effective.
One seo tip which I want to share with you today has never changed and I can’t see it changing, ever and it is related to inbound links coming back to your site. When people begin their link building attempts (and even some seo companies do this) they concentrate their efforts solely on the home page of their site.
Why is this not a good idea?
Well there are many different aspects of optimisation other than simply linking and if your linking in order to get a high ranking how many targeted keywords can you fit on 1 page without it looking and reading awfully?
When your creating your pages you should focus on 1 – 2 keywords maximum. Any more than this is too much and will dilute your results. Once you have optimised your page for your chosen keywords now is the time to concentrate your link building efforts.
There are 3 things which make a quality link:-
Relevance – Your link should be from a page which has information on it which is highly relevant to the page you are linking back to.
Page Rank – Page Rank is Googles site quality score, if you get a link from a page with a higher page rank you will take some of that PR juice.
Anchor Text – Your link should be a hypertext link with you keyword inserted.
Your aim is to create as many of these quality links as possible but not just to your home page, you must link back to the page where your keyword is optimised. If you have 100 keywords then you need to create 50 pages and optimise for all of them, linking back appropriately.
Linking plays a vital part in your seo campaign and the above, if your didn’t know about it already are seo tips, that you will never have to worry about changing too much.Line Break
Author: Tim (292 Articles)
Tim Grice is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 7 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Head of Search at Branded3, an SEO agency in Leeds.