Google SEO & Search Engine Marketing Services

Seo Tips

There are many so called SEO tips around the online world, but how do you know which ones work and which ones don’t? This unfortunately is part and parcel of the search engine optimisation industry. You see seo tips and tricks change over time, somethings that worked 3 years ago are now redundant.

For instance placing your main keywords in a meta tag used to be a must in order to achieve high rankings in your choosen area, now they are simply a means of having your site indexed correctly and will hold no weight with regards to your rank.

An seo has to be on his/her toes in order to keep ahead of change, if you are managing a clients account it should be constantly monitored with any ineffective practices been placed to one side. An seo must keep up to date with indexing rules in order to ensure relevant optimisation tactics are still effective.

One seo tip which I want to share with you today has never changed and I can’t see it changing, ever and it is related to inbound links coming back to your site. When people begin their link building attempts (and even some seo companies do this) they concentrate their efforts solely on the home page of their site.

Why is this not a good idea?

Well there are many different aspects of optimisation other than simply linking and if your linking in order to get a high ranking how many targeted keywords can you fit on 1 page without it looking and reading awfully?

When your creating your pages you should focus on 1 – 2 keywords maximum. Any more than this is too much and will dilute your results. Once you have optimised your page for your chosen keywords now is the time to concentrate your link building efforts.

There are 3 things which make a quality link:-

Relevance – Your link should be from a page which has information on it which is highly relevant to the page you are linking back to.

Page Rank – Page Rank is Googles site quality score, if you get a link from a page with a higher page rank you will take some of that PR juice.

Anchor Text – Your link should be a hypertext link with you keyword inserted.

Your aim is to create as many of these quality links as possible but not just to your home page, you must link back to the page where your keyword is optimised. If you have 100 keywords then you need to create 50 pages and optimise for all of them, linking back appropriately.

Linking plays a vital part in your seo campaign and the above, if your didn’t know about it already are seo tips, that you will never have to worry about changing too much.

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Author: Tim (296 Articles)

is the owner and editor of SEO wizz and has been involved in the search engine marketing industry for over 9 years. He has worked with multiple businesses across many verticals, creating and implementing search marketing strategies for companies in the UK, US and across Europe. Tim is also the Director of Search at Branded3, a Digital Marketing & SEO Agency based in the UK.

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{ 3 comments… read them below or add one }

Market Street Media November 7, 2009 at 9:01 pm

Link anchor text is important, however it does need to be varied. Some inbound links should should have anchor text such as “cool website” “click here” etc. to not look like you are spamming a certain keyword. Too many of the same inbound anchors get degraded.

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Tim November 8, 2009 at 10:10 am

@MSM,

I understand and appreciate what your saying but another reason to make your anchor text varied is because it gives you greater ranking ability, also if your site is about “golfing” not everyone will link back with “golfing” some will be golfing, some golfing tips, some golfing studies etc so varied anchor text is about making it natural.

Yes some will link back click here, or excellent resource but the ones I have control of I would prefer to use a keyword rich anchor.

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Prestashop January 4, 2013 at 9:26 pm

I agree about the varied links. It has to look real not machine made, or computer generated.

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